A dedicated team of specialists works this brand. Every piece moves through the same path: a brief goes to a producer, the work clears an independent quality desk, you approve it, it ships. Nothing reaches you unreviewed.

The Ledger records throughout. Every decision, every deliverable, every result gets written down, so the track record builds itself rather than living in someone's memory.

• One local team, whole exterior. Own that position across the GA-400 and I-985 corridor, not just "a roofer."
• Local search presence. Be the name a Gainesville or Cumming homeowner finds first after a storm.
• Reviews that answer wariness. Homeowners here are wary of disappearing contractors. A steady, honest review base is the counterargument.

Collecting

Every new inquiry gets asked "How did you find us?" — and, when the answer is online, exactly what they searched for. The answers tally here by source, with the recorded search terms listed word for word, and feed the search strategy directly.

Service tier not yet formally assigned. The inclusions below reflect the baseline every TCR site receives today.

• Managed WordPress hosting
• SSL certificate, kept current
• Automatic backups
• WordPress core, plugin and theme updates
• Baseline security
• Staging environment for testing changes before they go live

Homeowners across North Atlanta metro and Northeast Georgia with storm or hail damage, aging roofs, or insurance claims, plus anyone who would rather hire one trusted local team than coordinate several contractors.

They are wary of unreliable or disappearing contractors. That wariness is the thing every piece of TCR communication has to answer.

• Do the job right the first time
• Personal accountability, by name
• Honest information without pressure
• Show up when the customer is vulnerable
• Protect before, during and after
• Local reputation over anonymous scale
• Stand behind completed work

Professional, premium, calm.

A calm expert, not a hard-sell contractor. The site's own language is already factual and unhurried. Match that register.

• Georgia contractor licensing and insurance disclosure. "Fully insured" stays visible on every deliverable.
• Warranty claims must match the actual 5 year labor warranty terms exactly. Never embellished.
• FTC disclosure on any paid or sponsored content.
• Edge dial: play it safe.

tcrexteriors.com/wp-content/themes/tcr-roofing/assets/images/logo.png

• Usage rules. No clear space, minimum size, or misuse guidance exists.
• Whether TCR has a formal brand guide that differs from the website. If one exists, that document wins. These values describe what the live site uses.

Your first month's plan is being drafted

A calm, local plan for Facebook, Instagram and the Google Business Profile — completed jobs, straight answers to homeowner questions, storm-season readiness. The week-by-week plan lands here first, and nothing publishes without your green light on the Content page.

How approval works: tap Approve or Request changes and a pre-filled email to your team opens. Your reply is the official green light, in writing. An on-screen tap is never the approval of record. Approved posts move to Scheduled, then Published, and published work rolls into your Campaign feed.

How files get here: when your team emails you a final deliverable, the same file is filed into the File Room automatically. No more digging through your inbox.